AMPD Toolkit

York’s brand is most compelling when it’s clear and consistent. For this reason, all communicators must adhere to the University’s visual standards when developing materials representing York.

The Marketing & Creative Services team can provide support and answer any questions you may have about developing on-brand communications.

York’s visual identity is comprised of:

  • the University logo
  • the crest
  • sub-brand and Faculty logos
  • primary and secondary colour palettes
  • primary and secondary typefaces
  • photography
  • stationery

This toolbox will help you use these elements correctly for marketing and communications purposes.

A full version of the Visual Standards outlines the rules for using the York U brand in print, online and social media applications in depth.