York’s brand is most compelling when it’s clear and consistent. For this reason, all communicators must adhere to the University’s visual standards when developing materials representing York.
The Marketing & Creative Services team can provide support and answer any questions you may have about developing on-brand communications.
York’s visual identity is comprised of:
- the University logo
- the crest
- sub-brand and Faculty logos
- primary and secondary colour palettes
- primary and secondary typefaces
This toolbox will help you use these elements correctly for marketing and communications purposes.
A full version of the Visual Standards outlines the rules for using the York U brand in print, online and social media applications in depth.